Our Approach

C-Change works with global, regional, and local partners to improve the effectiveness and sustainability of social and behavior change communication (SBCC). The program incorporates knowledge about social determinants and underlying causes of individual behaviors based on field research as well as lessons gleaned from implementing country programs and activities, and applies the lessons learned to meet the continuing challenges posed by health issues that require a behavior change communication approach. C-Change also strengthens the capacity of local organizations to plan, implement, and manage programs thus ensuring sustained local knowledge and skills.